About IAPCF
We're building a professional home for performance coaches and facilitators — grounded in practice, powered by technology, and designed for Asia-Pacific.
Our Mission
The International Association of Performance Coaching & Facilitation (IAPCF) exists to elevate the standard of sports psychology coaching and facilitation by providing a clear, accessible pathway from learning to credentialed practice.
Traditional credentialing bodies often require advanced academic degrees as a prerequisite, creating barriers for talented practitioners. IAPCF takes a different approach: practice-ready competence. We certify what you can do — evidenced through documented contact hours, client outcomes, and peer evaluation.
Our integrated practitioner tool, MyZone Mindset, gives members the means to deliver evidence-based interventions and automatically track the hours and outcomes that feed credentialing requirements.
How We're Different
vs. Traditional Bodies (ICF, AASP)
- ✓ No Master's degree required — practice-based pathway
- ✓ Integrated practitioner tool (not just a badge)
- ✓ Stackable credentials (4 vs AASP's 1)
- ✓ Regional pricing (not one-size-fits-all)
- ✓ Modern technology (SSO, real-time tracking, AI-assisted tools)
What We Offer
- • Professional credentialing across 3 domains (MT, MW, Performance Coaching)
- • MyZone Mindset — purpose-built practitioner application
- • Professional Members Marketplace for client discovery
- • Community platform with knowledge base and peer support
- • Continuing professional development resources
Founding Team
Edgar Tham
Founding Director
Sports psychologist and founder of SportPsych Consulting. Pioneer in applied mental toughness and wellness frameworks for athletes and organisations across Asia-Pacific.
Michelle Kong
Operations
Experienced operations professional supporting the administrative and membership infrastructure of IAPCF.
Join us in building the future of performance coaching
We're actively seeking founding members, course providers, and partner organisations.
Express Interest